By this point we all know the importance of social media for the growth of any business. Social Media Marketing, and the variety of channels available such as Instagram, TikTok and Facebook, give brands the opportunity to connect with their audience in a meaningful way. Social media marketing can also boost your customer acquisition and build brand loyalty over time.
As approachable as these platforms are for anyone to start promoting a business or brand without any need for expertise, there are certain actions that will surely lead to failure and will affect your company’s growth in a negative way.
Here are 5 things to avoid when it comes to your social media marketing efforts:
1. NOT Having a clear and well-defined strategy
There’s a difference between following a guide and following a plan. A guide is generalized, a plan is customized. When getting started with Social Media Marketing taking the time to define a clear goal that relates to your specific business and niche will go a long way. Then you should make a proper plan around this goal.
Things to include in this plan or strategy are:
o Analysis of competitors
o Tone of voice
o Audience research
o Content schedule
2. NOT engaging your followers
Social Media Marketing is a great tool to establish trust and loyalty from your followers. You provide value or fulfil their needs through your content by being entertaining, giving advice or sharing ideas. You need to consider what your audience needs and what is important for them and then create content around this.
When your content triggers them to comment, react or share, do not ignore them, engage with them! This will make your audience feel valued, appreciated and keeps them coming back.
3. NOT posting relevant content
There’s a reason why you follow a certain page on social media, maybe their content makes you laugh, they post content related to your passion or hobby or they consistently provide you with relevant information about a specific topic. Whatever the reason is, if a music page that you follow starts posting gossip instead of musical content you will likely unfollow them. This also goes for your brand content, keep it relevant and relatable to your audience. If they come to you for pizza, don’t try to sell them hamburgers.
4. Flexing too much
If your company is the best in your industry, your followers will find out eventually and will vouch for you. The value and quality that you provide is how your followers will stand by you and not through the boasting done via Social Media.
Let your followers do the bragging for you, there’s a thin line between this type of content being accepted and coming across as ego-driven or toxic. If it’s the latter the audience could punish your page for it. Like Kendrick Lamar said… Be humble!
5. Ignoring data
All social media platforms have an analytics dashboard where you can customize data ranges or data types, build the habit of diving deep into your analytics, get comfortable in this insightful pool of data. This will usually tell you a lot about your audience and will show you clearly what type of content performs best and with whom.
Avoid making the mistakes listed above and you will set yourself up for success with your Social Media Marketing efforts.
We understand how overwhelming this can all be, especially if your role in your business is that of a Swiss Army Knife where you have to be able to do everything yourself. Be patient and remember that what’s important on social media is consistency and authenticity.
At Modern Media Hub we are content and marketing experts and we can help by taking the load of your shoulders of content creation and content distribution on all Social Media channels that are relevant for your business.
Would you like to know more? Click here to get in touch and to get started!